Post by account_disabled on Mar 16, 2024 6:58:18 GMT
I worked in an agency for 20 years, during which time I worked for about 1,000 clients. When I started working in the late 1990s, there was a lot of talk about corporate social responsibility, which was very philanthropic at the time. This vision declined because people started to realize that there had to be something else that was more horizontal to the organization, and it started to move towards what is known as environmental, social and governance, which really didn't include donations to foundations, but was important to Environmental, social and corporate governance responsibility. Then came the idea that all companies must have a mission, vision and values, and then the purpose layer was put on top.
When you experience it in many organizations at the same time, whether they are multinational companies with employees or mid-sized companies with employees, tell you I see everyone B2B Reviews Club has a goal, of the day, you feel I'm one who is generating goals like churros, and it's easier for multinationals to do that than for startups. My skepticism comes from this, from the constant changes in acronyms and fads that seem to have a purpose of sitting around a conference table brainstorming ideas for five hours. I think, in general, agencies are a little bit skeptical of a lot of things because they work for so many departments and they see everything from a distance. . However, from what you're saying, Hyatt has just erased that distance.
I had begun to listen relentlessly to the importance of purpose when I was working for them at an agency before I joined; far more so than other organizations. For other clients, you have to work for months before you are told: By the way, we have a goal, but from the beginning at Hyatt, I thought this was a very important thing. There are a lot of explanations of company purpose that seem a bit exaggerated or saccharine to me, but this one really convinced me. When you go to a hotel, what makes your experience unforgettable? There can be several answers: central location, fantastic rooms, extras but in the end, if you think deeply, or think deeply as Hyatt does, it's important that you are taken care of. The root of having customer loyalty is taking care of them.
When you experience it in many organizations at the same time, whether they are multinational companies with employees or mid-sized companies with employees, tell you I see everyone B2B Reviews Club has a goal, of the day, you feel I'm one who is generating goals like churros, and it's easier for multinationals to do that than for startups. My skepticism comes from this, from the constant changes in acronyms and fads that seem to have a purpose of sitting around a conference table brainstorming ideas for five hours. I think, in general, agencies are a little bit skeptical of a lot of things because they work for so many departments and they see everything from a distance. . However, from what you're saying, Hyatt has just erased that distance.
I had begun to listen relentlessly to the importance of purpose when I was working for them at an agency before I joined; far more so than other organizations. For other clients, you have to work for months before you are told: By the way, we have a goal, but from the beginning at Hyatt, I thought this was a very important thing. There are a lot of explanations of company purpose that seem a bit exaggerated or saccharine to me, but this one really convinced me. When you go to a hotel, what makes your experience unforgettable? There can be several answers: central location, fantastic rooms, extras but in the end, if you think deeply, or think deeply as Hyatt does, it's important that you are taken care of. The root of having customer loyalty is taking care of them.